Onsen Holistic Spa
Brand Identity ∙ Menu Design
Located in San Francisco's Tenderloin district, Onsen is an urban bathhouse and restaurant inspired by Japanese bathing culture. The proprieters worked to create an environment of calm and intimacy from a labor of love (building much of the space themselves), and sought a brand for themselves which would invite the neighborhood to relax and soak-in all of their passion and purpose (pun mostly intended).
Onsen interiors photographed by Raquel Vanancio